Get Carried Away with TIGGO 9

CHERY UK, has partnered with British power couple Peter Crouch and Abbey Clancy to launch its flagship seven-seater SUV, the CHERY TIGGO 9 CSH. The partnership places family life and real-world usability at its heart, while also showcasing the CHERY TIGGO 9 Super Hybrid’s technology, comfort and high-level specification as standard.

Centred on the new “Get Carried Away” campaign, the creative follows the couple as they navigate everyday life in the flagship CHERY TIGGO 9 Super Hybrid and how the car makes a compelling argument to be driven, even when running seemingly ‘boring’ errands.

Room for Peter

We’re teaming up with football legend Peter Crouch for our "Get Carried Away" campaign. Known for his wit and towering presence, Peter found his perfect match in the TIGGO 9, calling it “sleek, spacious, and futuristic.”

While he’s a fan of the tech, he admitted the “massage seats are great” for a bit of downtime. The campaign captures a slice of Peter’s real life: “It’s my day-to-day, really, Abbey sending me out on errands in a nice car.” From football pitches to school runs, Peter proves that even the simplest trip is better when you find your happy.

Stylish for Abbey

Style icon Abbey Clancy joins our "Get Carried Away" campaign, bringing a chic perspective to the TIGGO 9. Abbey loves the flagship’s blend of being “luxurious, practical, and comfy,” calling it a “cool, versatile car” that doesn't compromise on looks.

With a busy household to manage, the interior space is the biggest win: “We’ve got four kids, three dogs, two cats, and one big Peter, It’s ideal for us as a family.” For Abbey, the TIGGO 9 is the perfect fit for her “precious cargo,” proving that family life can be both functional and undeniably gorgeous.

Behind the Shoot

Get a first look at the fun, the chemistry, and the unexpected moments that brought our “Get carried away” campaign to life. From playful takes to candid laughs, see how Peter and Abbey made the TIGGO 9 CSH story feel real, warm, and effortlessly entertaining.

Take a peek behind the camera.