business benefitsWelcome to Our Partnerships
At Chery, we believe that the right connections can drive real change. That is why we partner with people and organisations who share our commitment to excellence, community, and innovation. From supporting Global initiatives to working alongside British icons, our collaborations are rooted in the fabric of British Culture. By weaving global expertise with deep-rooted British insights, we ensure that every relationship we build truly hits home and reflects the spirit of the UK.
Explore our key partnerships below to see how we are moving forward together.
Chery X AFC Bournemouth
Our three-season partnership with AFC Bournemouth brings together two teams that share a real commitment to growth, innovation, and community. As the Official Automotive Partner and Men's front-of-shirt Training Wear Partner for 'The Cherries', we are fully investing in the club's future. This collaboration extends far beyond the pitch, supporting the Men's, Women's, and Youth squads while actively working alongside the AFC Bournemouth Community Sports Trust to drive meaningful local change. For us, this is about much more than a standard sponsorship, it is about joining a community and creating shared, unforgettable experiences for the fans.
Chery X Soccer Aid
Partnering with Soccer Aid for UNICEF 2026 as their Official Car Partner was a huge highlight for us. The collaboration was built on a genuine, shared commitment to making a difference, using football to bring people together and support vulnerable children worldwide. We worked hard to turn the collective energy of that incredible, record-breaking matchday and our summer donation initiative into real, tangible support. Ultimately, it has always been about more than just transport for us; it is about helping build a better future for the next generation.
Chery X Mo Farah
We partnered with four-time Olympic Gold medallist Sir Mo Farah to showcase our Super Hybrid technology. Centred around a simple and natural connection, the partnership focused entirely on endurance. Bringing together one of Britain's greatest long-distance athletes with a powertrain engineered to manage energy efficiently allowed us to highlight how to maximize range. Through our "Go Like Mo" campaign, we demonstrated how balancing electric power with petrol performance gives drivers the confidence to cover long distances effortlessly, proving that smart energy management always gets you to your destination.
Chery X Peter & Abbey
Our partnership with Peter Crouch and Abbey Clancy for the "Get Carried Away" campaign is grounded in the busy, unpredictable reality of modern family life. This collaboration focuses on turning everyday errands into moments that are actually enjoyable. By teaming up with Peter and Abbey, we are showing how the premium comfort, practical technology, and space of our flagship TIGGO 9 Super Hybrid can elevate a quick supermarket trip. British family life is busy enough, and we want to provide an SUV designed to support real life.
Our Partners
From Our Featured Partnerships to the Chery Super Hybrid Range
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