CHERY Meets The CHERRIES

Two Teams, One Shared Spirit

At Chery UK, we believe in ambition, innovation, and the power of community. That is why we are thrilled to announce that we have officially teamed up with AFC Bournemouth as their Official Automotive Partner. Spanning three seasons, this partnership brings together two sides that share a commitment to growth and excellence - both on the pitch and on the road.

Whether it’s the thrill of a matchday at Vitality Stadium or the comfort of a family journey in one of our award-winning TIGGO SUVs, both Chery and ‘The Cherries’ are dedicated to delivering unforgettable experiences. We aren't just sponsoring a team; we are joining a family. From supporting the Men’s, Youth, and Women’s squads to driving meaningful change through the AFC Bournemouth Community Sports Trust, we are ready to grow, compete, and celebrate together.

THE PERFECT MATCH

We are proud to announce our new partnership with AFC Bournemouth and AFC Bournemouth Women, becoming the Official Automotive Partner and Men’s front-of-shirt Training Wear Partner of the Premier League club known as ‘The Cherries’.

Watch as Harry takes the wheel to discover why this collaboration is the perfect fit, bringing together Chery’s 'Find Your Happy' ethos with the passion of AFC Bournemouth.

Chery UK has announced a new three-season partnership with AFC Bournemouth and AFC Bournemouth Women, becoming the Official Automotive Partner and Official Men’s front-of-shirt Training Wear Partner of the Premier League club known as ‘The Cherries’.

This partnership unites two ambitious brands committed to innovation, growth, and community connection. By celebrating the natural link between Chery and 'The Cherries,' a series of creative campaigns and fan experiences rooted in the shared values of equality, diversity, and inclusion will be launched imminently.